Circle business · Brand guidelines
Use the Friend-u-me identity consistently across regions
Trust-first visuals: clear, calm, and privacy-aligned. No public hype, no misleading visuals.
Core elements
- Typography: Space Grotesk + Inter; avoid substitutes.
- Palette: brand teal, mint, coral, amber, gold, ink, red.
- Shape language: rounded, calm, privacy-forward UI.
Voice & tone
- Direct, clear, human — avoid hype.
- Reinforce trust, consent, and safety.
- Localize responsibly; respect cultural norms.
Do
- Use approved logos and spacing.
- Show mutual connections when depicting product.
- Highlight FRIEND OF A FRIEND boundaries in messaging.
Do not
- Distort logos, recolor arbitrarily, or add shadows.
- Depict public search or open friend requests.
- Use stock imagery that misrepresents trust levels.